Halo Top Creamery earned a cult following for its premium low-calorie ice creams, which are sold in grocery stores by the pint. The brand is so popular that it boasts more than 714,000 Instagram followers and 781,000 on Facebook. Looking to capitalize on that success, the company has been opening storefronts in California that offer ice cream and an experience for rabid fans. The company hired My Studio Id out of San Diego to handle the design for these locations.